14 Feb We Blog For SEO – and You Should Also
For people that aren’t familiar with SEO (search engine optimization), they may see our blogs and wonder, “Why are there no more than two or three sentences in a paragraph?”
Or, “Why are there different style and size fonts throughout?”
We write for Google and SEO, not only people and you should also.
Google scans the text, similar to a human who simply looks over something quickly. This was our first subheading. There are necessary things we must add. Headlines, like the one right above this, need to be in the intro – with relevant words to the topic.
Every 200 to 300 words, you need a new subheading.
This divides the content into scannable blocks. It helps Google and some readers.
In the beginning of our blogs, we use an “H2” size subheader. That is a direct subheader from the title – which is in “H1”. For the rest of the blog, we use “H3” because each will be subhead of our “H2” subheader.
This style has been used for the last eight years or so. These headings help Google understand topics for longer posts.
If you have a website or a blog, you should be doing this as well. It’s an opportunity to get ranked by search engines.
Just like you or anyone reading this, Google has an easier time analyzing what your blog is about when it’s broken down into these sections. The better we write for Google, the higher we get ranked. Google isn’t the only robot who analyzes content either.
Alexa and Siri do the same thing. If someone asks either of them for results for a company like 3Phase Business Advisors – we want to be pulled up.
Paragraphs are two to four sentences. As you could guess, this makes it easier for Google to scan and analyze them. A paragraph spanning over five lines, will slow down Google’s analysis or change it all together.
The last factor is double-path readership for SEO.
This uses the same principle as the paragraph structure and subheadings.
Double-path readership is bold fonts and subheaders that you see throughout our blogs. It causes the most important information to stand out the most. Search engines recognize that, but human viewers utilize it more often.
The amount of content on the web is endless. As a business, we blog to inform and to help companies. If someone’s attention isn’t grabbed early, they’ll exit a page.
The internet reader scans an article or blog first. This is where the double-path readership will jump out at them. If they like what we deemed the most important information, they stick around and read the whole thing.
If you add this to your websites – the quick-scanning reader may see something that catches their eye.
Thank you for reading here at 3Phase Advisors.
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